The Power of Pop-Up at Westfield
Pop-Up retailing at Westfield is a brilliant way to utilise the environment and capitalize on consumer exposure within our Shopping Centres.
Westfield Pop-Ups provide an opportunity for retailers to create buzz around their brand, test a product, launch a new store, connect with customers and more. They’re also an excellent way of turning a short-term investment into a long-term gain.
Discover more about this innovative retail marketing opportunity by finding out what a Pop-Up is, how it works and what it could do for your business.
And to see just how successful Pop-Ups can be, visit the showcase from across the world.
POP-UP OF THE WEEK
Tesla – Sustainable luxury
Tesla is showcasing their electric Roadster in Westfield Sydney, Bondi and Doncaster over the following months to promote high-end electric cars. Promoting luxury, sustainable vehicles Tesla is utilising premium Westfield centres for both brand awareness and lead generation for their current Roadster and upcoming Model S and Model X. The initial display in Westfield Sydney [...]
Case Study
Spec Savers
An experienced international retailer, Specsavers was entering the Australian optometry market in a big way.
