POP-UP RETAIL, WHAT & WHY
THE WHAT & WHY OF POP-UP
A Pop-Up retail space is unique environment that is temporary and, quite literally “pops up” overnight, unannounced. This uses the element of surprise to make the spaces fresh, exciting and exclusive.
Located in high traffic, prime locations within our Centres, they take advantage impulse purchase opportunities from the 70% of shoppers who haven’t decided on what to buy.
Spaces can even be tailored and positioned to attract particular audience profiles and quickly generate interest through increased consumer exposure.
AN EXCITING WAY TO ATTRACT NEW CUSTOMERS
Pop-Ups work brilliantly because they provide many opportunities and innovative ways to engage with new and existing customers in a controlled environment. For instance:
- Experiential – Clever use of the space creates a dynamic experience that immerses the customer in your brand and provides the ideal opportunity to sample new products.
- Promotions – The Pop-Up environment is perfect for bringing your promotional ideas to life in fascinating, colourful and entertaining ways.
- Rocket retail – Give your brand a boost by creating an ”out of store” retail experience where and when you want it.
- Customer acquisition – Traffic numbers and the centre environment present a highly cost effective way to attract more customers to your brand.
